CV



Mariah Gillespie: BA Music, MA Journalism & Communications
Carlsbad, CA 92008 ♦ (734) 735-5504   
www.mariahgillespie.com ♦ mariah@socialmediasuperstar.net ♦ Writing Samples

EXPERIENCE

Social/Digital Media Manager (May 2013-present)
Quantum Learning Network (Oceanside, CA)
·       Implementation of QLN’s social media strategy, starting with SuperCamp/Quantum Learning, to be followed by 8 Keys of Excellence, Bobbi DePorter, Learning Forum International, QLN Conference Center and international camps
·       Content creation and community management (replying to comments, tweets, etc.) of 9 social media profiles (facebook: SuperCamp and Quantum Learning, twitter: SuperCamp and Quantum Learning, pinterest: SuperCamp and Quantum Learning, youtube: SuperCamp and Quantum Learning and LinkedIn: Quantum Learning Network)
·       Training and management of summer staff as they implement seasonal facebook strategies for 11 facebook pages throughout the United States (one at each SuperCamp location) plus international camps
·       Lead generation through social advertising: creation, monitoring and analysis of ad campaigns on facebook, twitter, LinkedIn and Yelp
·       Acts as brand advocate in the social space, engaging in dialogue with relevant audiences (responsible for monitoring of all 20 social media profiles year-round)
·       Coordinates with stakeholders across QLN to ensure adoption of relevant social media techniques (e.g. implemented www.facebook.com/SuperCampStaff and trained staff for maintenance)
·       Monitors effective benchmarks for measuring the impact of social media efforts and analyzes, reviews, and reports on the effectiveness of campaigns in an effort to maximize results and increase sales
·       Development of custom facebook applications such as video competitions and integration with other social channels
·       Monitors trends in social media and digital marketing
·       Increased engagement and reach across all social channels (further data available upon request)
·       Writes and distributes press releases (experience with PR Newswire, PRWeb and Meltwater)
·       Contributes to SuperCamp blog at http://www.supercamp.com/summerstudy/author/mgillespie/
·       Assists with internal/external communications as needed: content for monthly newsletters (Quantum Learning & SuperCamp), e-blasts, direct mail, brochures, special reports, etc.
·       Monitors online mentions of all brands and takes actions as necessary

Founder (April 2012- present)
Social Media Superstar (Sydney, Australia to USA)
·       Implementing social media strategies for SMEs, corporates and individuals
·       Online community management
·       Social Media consulting

Social Media Manager (September 2010 – September 2012)
JXT Consulting (Sydney, Australia)
·       Created social media department from scratch
·                         Meeting monthly KPIs by selling the full online solution: web design, development, SEO, social media and mobile
·       Training/managing social media staff
·       Implementation of rising social media superstar internship program and social media outsourcing program
·       Support 200+ social media clients
·       Design, development, optimisation of customised facebook, twitter, LinkedIn, pinterest and youtube profiles (600+)
·       Social media and SEO training; copywriting with SEO strategies, including full content for JXT website
·       Writing blogs, press releases and newsletters
·       Speaking at conferences and seminars across Australia (see below)

Marketing Intern (June-October 2009)
Melon Media  (Sydney, Australia)
·       Assistant to CEO
·       Maintained spellr.us corporate blog at http://2xmad.spellr.us/ and contributed to Melon corporate blog
·       Wrote articles and press releases pertaining to new products  
                                                                                                                          
Marketing Intern (March-June 2009)
Sydney Entertainment Centre (Sydney, Australia)
·       Assistant to Marketing Manager
·       General administrative duties and maintenance of databases
·       Researched artists, created posters and promotions



Research Assistant, University of Michigan (May 2007-February 2009)
The Grove Dictionary of American Music, second edition (Ann Arbor, MI)
·       Assistant to Editor-in-Chief
·       Researched information about contemporary American artists, musicologists and early American music
·       Wrote biographies of contributing editors
·       Entered information directly into AmeriGrove online dictionary

EDUCATION

HootSuite University Certification                                                                                                                                                                              2013

3 Day Bruce Clay SEO (Search Engine Optimization Training) Course                                                                                                  2012
Bruce Clay, Inc. (Sydney, Australia)


Masters of Journalism and Communications                                                                                                                                                        2010
University of New South Wales (Sydney, Australia)
Relevant Coursework: Online and Mobile Media, Audiovisual Production, Advanced Media Writing, Media and Public Relations
·       Implemented PR campaign for the Anti-Slavery Project
·       Used audiovisual equipment to produce television & radio news footage (samples available)
·       Case study: Facebook: The New Face of News?

Bachelor of Arts (Music)                                                                                                                                                                                                    2009
University of Michigan, Ann Arbor
·       U of M Undergraduate Research Opportunity Program (UROP) Summer Research Fellowship for Musicology
·       Recipient of A. Elaine Bychinsky Award in Music
·       Phi Award (Outstanding Service and Leadership) and Pledge of the Year, Alpha Phi Omega
·       Young Artist Award, Wayne County Council for the Arts

SKILLS AND ABILITIES

·      HootSuite University Certified and experienced HootSuite enterprise user
·      Experience with PRNewswire, PRWeb and Meltwater
·      Facebook developer: ability to create customised facebook applications for facebook pages (integration with twitter, youtube, pinterest, flickr, google maps, etc; customised contact forms, competitions, search widgets, etc)
·      Extensive knowledge of and experience with various social media platforms: facebook, twitter, blogging, LinkedIn, pinterest, foursquare, etc.
·      Analytics: facebook insights, Google Analytics, HootSuite reports
·      SEO: basic knowledge of search engine optimization and the ability to conduct an analysis of SEO compatibility of websites (consultative)
·      Professional pianist and harpist
·      June 2010: completed UNSW case study: Facebook: The New Face of News? (high distinction)
·      December 2010: Unconference leader at ATC National Conference: Social Media 101
·      April, July & October 2011: Main Speaker, HR Summit Sydney, Melbourne & Brisbane
·      May 2011: Main Speaker, Social Media Summit 2011 (Sydney)
·      July-October 2011: RCSA breakfast series on social media & recruitment (Canberra, Adelaide & Perth)
·      July-October 2011: RCSA hands-on workshop series, social media/recruitment (Sydney, Melbourne, Brisbane, Canberra, Adelaide & Perth)
·      August 2011: main speaker, Australian Health and Productivity Management Congress (Sydney)
·      August 2011: main speaker, RCSA International Conference, Port Douglas
·      March 2012: main speaker, Social Media for the Public Sector, Melbourne
·      March 2012: presenter, City Business Swap, Sydney
·      May 2012: presenter, Judicial College of Victoria Courts Social Media Group
·       June 2012: Expert Affiliate, www.trainedup.com (social media); video samples available upon request (16 total)

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